Interesting that innovation is so desperately sought after and yet so elusive (according the the CEO’s when asked). The core of the piece focusses on asking the right questions, and whilst I would agree they are important it is the context which drives their asking and answering. In other words, if your culture isn’t right good questions are going to fall on deaf ears!
For more information, read “Act Like a Child” By Moodi Mahmoudi on LinkedIn.