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How to Focus More on Coaching and Less on Selling


As a coach, do you ever find yourself focusing more time on selling your business than you do sharing and encouraging your effective practices with clients? Over 80% of coaches worldwide earn less than £25,000 per year. It can be really tough to attract sustainable profitable business as a coach, so it’s no wonder that it takes up so much time.

Ginny Baillie is one coach who understands this, and has discovered that developing a strong associate arm to your coaching business can help to bring in regular, interesting business. With this approach, she asserts, you can work with companies and clients you wouldn’t usually work.

Ginny has applied this associate approach successfully for 12 of her 17 years as a coach, and finds that it makes her career even more profitable, fulfilling and fun. At a special Insight event in Cardiff, she will share her good and bad experiences in order to highlight what makes a good associate. From money and relationships to development, Ginny will leave attendees with a clear idea of the first steps they need to take in order to apply the ‘good associate’ approach to their own business in order to expand and grow.

“The Good Associate” by Ginnie Baillie will take place at The Atrium, Cardiff University of South Wales on Wednesday 20 May. Contact us for more details via hello@insight-hrc.co.uk or call 01633 415 361.

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