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Meet the Team

Louise Jones

Development Consultant

Louise uses her extensive sports psychology experience to deliver cutting edge team performance coaching.  Approachable but challenging, Louise is a powerhouse in unlocking potential and allowing teams to thrive.

During her career as a Sports and Performance Psychologist, she has delivered bespoke performance plans to Olympic podium level athletes and Commonwealth Games medal potential athletes; Developed and delivered a performance psychology program to support athletes in Archery GB to achieve success at the Beijing Olympics; Completed a performance project with the England Women’s Cricket team and staff in the lead up to the Ashes to specifically deliver their best performance under pressure – They won the Ashes. Developed and delivered a long term performance plan from youth to elite athletes to mentally prepare athletes to perform at their best on the world stage; Delivered individual performance plans at U23 and senior level – achieved world champions at both levels

Louise is committed to getting the absolute best from teams and individuals whilst creating an environment for growth.  She is continually active in her own development, assuring she is able to deliver in a forward thinking way that always meets client needs.


MA in Human Kinetics: Intervention and Consultation (Applied Sport Psychology) – BSc (Joint Honors) Psychology and Sport Science – Primary Certificate in Cognitive-Behavioural Therapy and Training – BASES Accredited Sport and Exercise Psychologist – Primary certificate in Trauma and PTSD – CMI Level 5 Diploma in Management and Leadership


Specialist areas

Elite sports – Team coaching –